This website is owned and operated by Priority One Financial Services, Inc. and its subsidiaries (collectively,
"Priority One Financial Services", "Priority One" "us", "we", or "our"). We are dedicated to earning and maintaining
your confidence and trust in the protection and usage of your personal information. Read below to discover more
about our processes for the protection, collection, usage and sharing of your information as part of the services we
perform on your behalf through technology platforms and the dealerships and financial institutions through which we
work.
This privacy policy applies to this website, owned and operated by Priority One on which this privacy policy is
displayed, as well as websites of Priority One subsidiaries. Such websites shall be hereafter referred to as the
"Website(s)" or "Site(s)", whether individually or collectively.
Priority One's commercial loan Websites are designed for businesses and are not intended for individuals' personal,
family or household use. Accordingly, we treat all personal information collected for commercial loan products,
including information about any visitors to our website, as pertaining to individuals acting as business
representatives, rather than in their personal capacity.
Information We Collect
- Identifying Information: We collect information that could identify you such as, but not limited to; your name,
address, telephone number, mobile number, and email address.
- Other Information: Information such as data regarding your online activity, demographic data, and other
information that is not used to identify you may also be collected.
How We Collect Information
- Information provided by you: We collect information from you, by but not limited to; when you provide it in
connection with an inquiry into our Services. This information could be provided via an online form, hard copy
form, credit application, over the phone, email, submitted by fax, communicated through one of our dealership
partners or via other means in which you interact with us regarding our Services.
- Information from service providers: Information regarding your financial profile, home, or other demographic
information is collected from third-party service providers, such as credit bureaus, insurance carriers and
service providers who may have such data.
- Information from cookies and other tracking technologies: We use cookies, web beacons, and similar technologies
to track the use of our Sites, record your preferences and collect Information. This information may include
internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating
system, date/time stamp, and/or clickstream data. This automatically collected log information may be combined
with other information we collect about you. You have the option of setting your web browser to refuse cookies,
or to alert you when cookies are being sent. If you choose to do so, please note that some parts of our Site may
not function properly. Use of the Site implies acceptance to the use of cookies.
How We Use Information
We may use the information we collect for the purpose of:
- Delivering the products and services you requested
- Improving our customer service
- Improving our Site
- Personalizing your user experience
- Communicating with you regarding products or services in which you may have and interest
- Managing our business
Who Do We Share Your Information With?
- Priority One affiliates and subsidiary companies: We may share information about you or provided by you with the
Priority One affiliates and subsidiary companies owned by Priority One while processing a transaction requested
by you.
- Network Partners: In submitting a paper application or form, providing information by phone, making an inquiry
or using another Service provided through the Website or accessed through a Priority One dealership partner, you
agree that Priority One may share information about you or provided by you with lenders, insurance carriers and
other third parties which provide services to our consumers in our network (collectively, "Network Partners") to
deliver the products and services you have requested. Pursuant to the agreements between Priority One and its
Network Partners, if you select a Network Partner through Priority One or a Priority One subsidiary, Priority
One may also receive information about you from that Network Partner including, but not limited to, the amount
or disposition of your Loan and/or details of insurance coverage obtained through a Network Partner. For the
purpose of providing you with information about financial services and products, Priority One and its Network
Partners may exchange information about you, your loan terms, your insurance policies and your accounts.
Priority One may maintain this information when required by law, or to assist with litigation, regulatory
request(s), law enforcement requests, internal analytics, marketing purposes, or for any other legally
permissible purpose.
- Priority One Service Providers: We may share information with Service Providers that perform certain services on
our behalf including, but not limited to, credit bureaus, marketing partners, or entities providing warranty
products, credit protection products, insurance products, business analysis and/or website or product support.
-
Other Situations: We may also disclose information about you or provided by you for the following, but not
limited to:
- In response to a court order, a request for cooperation from a law enforcement agency, self-regulatory
body, or other governmental agency, a subpoena or similar investigative demand; to defend against legal
claims; to establish or exercise our legal rights; or as we reasonably believe is required by law. In
such cases, we may raise or waive any legal objection or right available to us.
- When we have determined disclosure is warranted in order to investigate, prevent, or take action
regarding actual or suspected illegal activity or other wrongdoing; to protect and defend the rights,
property, or safety of the Priority One Business, our users, our employees, or others; or to enforce the
terms and conditions governing our Site or other agreements or policies.
- In connection with the sale of Priority One or any subsidiary entity, brand or division thereof, a
divestiture, merger, consolidation, asset sale, bankruptcy or other substantial corporate transaction
involving the Priority One Business.
- In connection with state and/or federal licensing requirements regarding the reporting of information
contained in the loan and/or insurance inquiries we receive from you. You authorize Priority One to
obtain any and all required information from the Network Partners that have interacted with you in order
for Priority One to comply with current laws and regulations as well as with any requests from state or
federal regulators. This information could include, but is not necessarily limited to, the loan and/or
insurance policy, credit protection or collateral protection product you selected and the terms of the
loan and/or insurance policy or protection product you selected.
- In our discretion and where not prohibited by law, we may share information with third parties that is
not personally identifying, such as anonymized or aggregated data.
Cookies and Do Not Track
- We may use cookies and other technologies such as web beacons and pixels to collect information about your
online activities over time and across third-party websites or online services or which may allow a third party
to track your online activities over time and across different sites when you use the Websites.
- We reserve the option not to participate in "Do Not Track" browser settings or signals.
Summary - Personal Information Collection, Use and Sharing
Category |
Scenarios in which info is collected |
Examples |
Business Purpose (see list A below) |
Sources |
Potentially Shared With (see list B below) |
Personal Identifiers |
When you submit a request for credit online, or by submitting a paper application through a
participating dealership |
Name, alias, postal address, online identifier, internet protocol (IP) address, email address,
social security number, driver's license number, state ID number or similar identifiers and proof of
citizenship |
1, 2, 3, 4, 5,6, 7, 8, 9, 10, 11, 12, 14, 15, 16 |
From you, when you apply for credit |
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 |
Customer Records Information |
When you submit a request for credit online, or by submitting a paper application through a
participating dealership |
Name, signature, social security number, physical description (on driver's license), address,
telephone number, driver's license or state ID number, insurance policy information, employment,
employment history, personal references, bank account information, other financial information
including personal financial statements and proof of liquidity |
1, 3, 4, 5,6, 7, 8, 9, 10, 11, 12, 14, 15, 16 |
From you, when you apply for credit |
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 |
Protected Classifications |
When you submit a request for credit online, or by submitting a paper application through a
participating dealership |
Age, marital status |
1, 11, 16 |
From you, when you apply for credit |
1, 8, 11 |
Commercial Information |
When you provide information about the product you are considering purchasing when you submit a
request for credit |
Products or services purchased or considered |
1, 4, 5,6, 7, 8, 9, 11, 15 |
From you and/or dealership from which you are purchasing, when you apply for credit |
1, 2, 3, 4, 5, 6, 7 |
Biometric Information |
When you speak with us on the phone, we may record the conversation for training and quality
assurance purposes |
Voice recordings |
2, 13, 17 |
From you when you speak with us on the phone |
|
Internet or other electronic activity information |
When you submit a request for credit online, or interact with our private customer portal or utilize
our electronic signature services |
Information regarding a consumer's interaction with an internet website, application or web-based
service |
1, 11, 12, 16 |
Tracking cookies, and other technologies such as web beacons and pixels |
13 |
Professional or Employment Data |
When you submit a request for credit online, or by submitting a paper application through a
participating dealership |
Current employment and employment history |
1, 11, 15 |
From you, when you apply for credit |
1, 8 |
List A: "Business Purpose" (for above table)
- To process and submit financing applications through participating banks and lending resources, including to apply for credit or credit pre-qualification
- To communicate with you regarding the status of your loan application
- To make credit history inquiries through credit reporting agencies Experian, Equifax, Transunion
- To offer and provide warranty coverage on motorhomes, travel trailers, fifth wheels, toy haulers, campers, boats, personal watercraft, and other recreational units
- To offer and provide theft protection coverage on motorhomes, travel trailers, fifth wheels, toy haulers, campers, boats, personal watercraft, and other recreational units
- To offer and provide tire and wheel protection coverage on motorhomes, travel trailers, fifth wheels, toy haulers, campers, boats, personal watercraft, and other recreational units
- To offer and provide motor club coverage on motorhomes, travel trailers, fifth wheels, toy haulers, campers, and other recreational units
- To offer and provide GAP coverage on motorhomes, travel trailers, fifth wheels, toy haulers, campers, boats, personal watercraft, and other recreational units
- To offer and provide liability and physical damage insurance coverage on motorhomes, travel trailers, fifth wheels, toy haulers, campers, boats, personal watercraft, and other recreational units
- To meet compliance requirements of the USA PATRIOT Act by searching the Office of Forein Assets Control list of Specially Designated Nationals
- To prepare and deliver lender-specific loan closing documentation to facilitate your purchase transaction
- To provide electronic signature services to facilitate the loan closing process
- To support training and quality assurance
- To provide federally required disclosure notices under ECOA, TILA, FCRA, FACTA, GLBA
- To verify compliance with the Military Lending Act
- To verify your identity
- To establish translation services for the purpose of processing your requested transaction
List B: "Potentially Shared With" (for above table)
- Participating Banks and Lenders
- Extended Service Contract Provider
- GAP Protection Provider
- Tire and Wheel Protection Provider
- Theft Protection Provider
- Motor Club Provider
- Our insurance division, Veritas Insurance Group, Inc. - a Property and Casualty insurance agency and a wholly owned subsidiary of Priority One Financial Services, Inc
- The participating dealership through which you are purchasing or contemplating a purchase
- Credit Bureaus - Experian, Equifax, Transunion
- The Office of Foreign Assets Control
- The Defense Manpower Data Center Military Verification Service
- Overnight Shipping Provider and/or the United States Postal Service
- Electronic Signature Service Provider
Marketing and Communications
- Communications: You may modify your preferences by clicking on an unsubscribe link at the bottom of certain
emails sent from Priority One.
- Advertising on third party sites: We may use third-party tracking technology, which allows targeted
advertisements to you from Priority One Businesses. A separate opt out method may be offered by these companies.
Updating and Accessing Your Information
If you have submitted a loan request through us, you can update your information by contacting us at (800) 747-6223.
Other method(s) for accessing your information may be available. Depending on the respective Site or service you
have used, you may have the ability to view or edit some of your information online using the respective Site or
service's interface.
How We Protect Your Information
- We use physical, electronic, and procedural security measures, which follow industry standards, to help
safeguard your information from unauthorized access and disclosure. We use enterprise-level firewalls and other
intrusion detection and prevention controls to help prevent unauthorized persons from gaining access to your
information. We use encryption in the transmission of your information between your system and ours. We also
require employees to comply with information security safeguards and pass annual training exams regarding
information security.
- Security threats are constantly evolving and no system can be completely secure. Therefore, although we take
significant measures to safeguard your information, the security of your information, searches, or other
communication cannot be guaranteed.
Changes to this Privacy Policy
Priority One has the discretion to update this privacy policy at any time. When we do, we will revise the date at the
top of this page. You are encouraged to check this page frequently for any changes to stay informed about how we are
helping to protect the information we collect. You acknowledge and agree that it is your responsibility to become
aware of modifications by reviewing this privacy policy periodically.
Visiting our Websites From Outside the United States
The business operations of Priority One are conducted exclusively within the United States. The Site is governed by
the laws of the United States and is intended for the use of individuals connected to the internet from a physical
location within the United States only. We make no representation that the Site is governed by or operated in
accordance with the laws of any other nation.
Compliance with Children's Online Privacy Protection Rule
This Website is not intended for individuals under 18 years of age, and we do not knowingly collect personal
information from individuals under 18. If we learn we have collected or received personal information from a person
under 18 without verification of parental consent, we will delete the information. Please contact us at (800)
747-6223 if you believe we might have any information from or about a person under 18 years of age.
Online Tracking Opt-Out Guide
Like many companies online, we use services provided by Google, Facebook and other companies that use tracking
technology. Below we have summarized a number of ways to opt out of having your online activity and device data
collected through these services:
- Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for
interest-based advertising. Follow the instructions in your browser settings to block, reject or remove cookies.
Many browsers accept cookies by default until you change your settings.
- Blocking advertising ID use in your mobile settings. Your mobile device settings may provide the ability to
limit use of the advertising ID associated with your mobile device for the purpose of targeting interest-based
advertising.
- Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads
by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger,
Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
-
Platform opt-outs. The following advertising platforms offer features that let you opt-out of the use of your
information for interest-based advertising:
- Google: https://adssettings.google.com
- Facebook: https://www.facebook.com/about/ads
- Twitter: https://twitter.com/personalization
Priority One is not affiliated, associated, authorized, endorsed by, or in any way officially connected with
the companies associated with the above sites and is not liable for any damages arising in any manner or
otherwise from the use of the above sites. All product and company names are trademarks™ or
registered® trademarks of their respective holders.
How to Contact Us
If you have any questions about this privacy policy, the practices of any Priority One Business, or your dealings
with a Priority One Business, please contact us at:
Compliance Manager
Priority One Financial Services, Inc.
742 2nd Avenue South
St. Petersburg, FL 33701
or
privacy@p1fs.com
Privacy Practices
We do not sell personal information. Through the use of our services - for example, by opening an account or
initiating an application for financial product or services - you direct us to disclose your information to
companies that provide the services in which you are interested.
Please note that we may also disclose all personal information (a) to comply with federal, state, or local laws; (b)
to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or
local authorities; (c) to cooperate with law enforcement agencies concerning conduct or activity that we believe may
violate federal, state, or local law, (d) when we sell, transfer or otherwise share some or all of our business or
assets, including your personal information, in connection with a business transaction (or potential business
transaction), or (e) to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in
the course of the professional services that they render to us.
Notice to California Residents
Priority One does not fall under the jurisdiction of the California Consumer Privacy Act of 2018 ("CCPA") to provide
to California residents a separate explanation of how we collect, use and share their personal Information, and of
the rights and choices we offer California residents regarding our handling of their personal information.
CCPA Scope and Exclusions
The description in this Notice of our Privacy Practices and your Privacy Rights apply to California residents.
Notice to Texas and Nebraska Residents
Priority One deploys substantial technical, administrative, and physical data security practices to protect Texas and Nebraska
consumers' personal data. Priority One does
not engage in the sale of personal data. Priority One does not share personal data with unaffiliated third parties
unless that sharing is in the course of
executing a transaction that has been requested by the consumer.
Texas and Nebraska residents have specific rights regarding the privacy and processing of their personal data:
- To confirm whether Priority One is processing the consumer's data
- To access the consumer's personal data
- To correct inaccuracies in the consumer's personal data
- To delete personal data provided by or obtained about the consumer
- To obtain a copy of the consumer's personal data that the consumer previously provided
Priority One does not participate in targeted advertising, the sale of consumers' personal data, or profiling.
Therefore, Priority One does not provide an opt-out option for these activities.
A consumer who is a resident of Texas or Nebraska may exercise their rights under the Texas/Nebraska Data Privacy and Security Act by
submitting a request specifying the rights the consumer wishes to exercise. Requests can be submitted by:
- Completing the submission form, which can be accessed by clicking this link: https://www.p1fs.com/state-privacy-form
- Sending an email to privacy@p1fs.com including:
- a description of the rights the consumer wishes to exercise (reference the list above)
- the first and last name of the consumer
- a phone number at which the consumer can be contacted
- the last 4 digits of the consumer's social security number
- the name of the dealership through which the credit application was submitted
- the type of unit being purchased (i.e. - RV, Boat, PWC, Park Model, ATV, UTV, Side-by-Side, Motorcycle,
Slingshot, Can-Am, etc.)
To process a consumer's request, Priority One must first authenticate the identity of the requestor.
Consumers that exercise their rights may be asked to provide identification information. If, for any
reason, Priority One is unable to fulfill the consumer's request, the consumer may appeal the decision
in writing by emailing privacy@p1fs.com with an explanation and
supporting information.
Priority One will respond to all requests within the time limits established by the states of Texas and Nebraska,
which may be no later than the 45th day after the date the request is received, or in the case of
appeals, the 60th day.